Google Analytics for Cinema Finder

  Google Analytics helps to study a website's traffic. When a company studies its website, it can help to find out: where their traffic is coming from, how much time the users spend on the website, where and so on. The other important thing is that it does a measuring of the Return On Investment. …

Interview with Paula McGloin

For a school project we had to study the work of designer of our choice in an area that we enjoyed, so in web design, graphic design, crafting,.. Hence, as I really appreciate drawing in my spare time I  knew I wanted to study the creations of somebody in illustration. Also, because I am in …

SEO and the Cinema Finder website

SEO or Search Engine Optimization is really important for any content present on the internet. This helps the search engine so it knows which types of keywords it can associate to your website and hopefully give it a good rank in the research results. Looking at competitors Thanks to SEO book I tried to research …

Changes planned for the app and bringing back marketing research

Since I had to build a first version of the app, I was able to see a part of what was wrong with my previous idea of how it should work. Doing the process made me re-think elements of the app itself: how chose to display the information, the order of the pages inside... On …

Social Media for the Cinema Finder app

I researched a lot to know the social media platform I could use for my app. There are a lot of them but it must be relevant to the type of subject it is supposed to promote. Indeed, I think for example Instagram is perfect for products using a lot of visuals such as cooking …